WEBSITE: https://www.eshakti.com/

SECTOR: Consumer

DATE OF INVESTMENT: June 2018

STATUS: Exited

Headquartered in Chennai, eShakti is a women’s fashion brand founded by first-generation entrepreneur Mr. B G Krishnan. The company’s key value proposition is its ability to offer customers the option to customize both apparel sizes as well as styles at affordable prices and within short delivery times. eShakti operates an asset-light model with a strong technology backend and robust systems, and predominantly caters to customers based in the United States, Canada and Australia. An early mover in the under-served segment of made-to-order apparel for women, the company has quickly grown to be a mainstream women’s fashion brand recognized for its superior quality of design and fabrics. In the past, eShakti has raised capital from a marquee set of investors including IDG Ventures, Ivy Cap Ventures and Infina Finance.