PEP Technologies
India's first and largest caffeinated personal care brand
WEBSITE:
https://www.mcaffeine.com/
SECTOR: Consumer
DATE OF INVESTMENT: March 2022
STATUS: Active
Launched in 2016, mCaffeine is India’s first caffeinated personal care brand focused on the millennial lifestyle with mass premium offerings. mCaffeine, has sold more than 10 million products in just 5 years of launch. mCaffeine currently is present in 4 major categories – Body Care, Lip Care, Face Care and Hair Care. Its products are available at 18,000 pin codes across India and are best sellers across multiple categories on major shopping portals like Amazon, Flipkart and Nykaa among others.
Hyphen in a joint venture between PEP Technologies and Kriti Sanon. The brand specializes in facial care products and blends natural ingredients with actives for the best possible outcomes.